Home About Blog Newsletter E-Books Book a Call
The Inner Circle #13 — The Arjuna Moment
← All Editions
Edition #13 · June 2026

The Inner Circle #13 — The Arjuna Moment

June 2026

Dear Inner Circle,

Every leader I have ever spoken with — in government, in business, in personal life — has faced one question more than any other: Do I fight this battle, or do I walk away? The Bhagavad Gita has the most precise answer to this question in world literature. This edition is devoted to understanding it — and applying it.

Gita & Leadership

The Arjuna Moment: When to Fight and When to Walk Away

Arjuna's collapse on the battlefield is not a weakness. It is a recognition. Standing between two armies — recognising his teachers, his uncles, his cousins in the enemy ranks — Arjuna asks the most honest question a leader can ask: What is the right thing to do when every option causes harm?

“It is better to perform one’s own duty imperfectly than to perform another’s duty perfectly.” — Bhagavad Gita, Chapter 3, Verse 35

Modern leaders face their own Kurukshetra daily. A founder deciding whether to fight a hostile investor or accept dilution. A government officer choosing between policy compliance and public good. A manager who must fire a loyal but underperforming team member. In each case, the crisis is not a lack of options — it is a surplus of competing obligations.

Krishna’s response to Arjuna unfolds across 18 chapters. But the core of it can be reduced to three tests:

  1. Is this your duty or someone else’s? — If the battle belongs to you by role, by relationship, or by conscience, walking away is not peace. It is abdication. Krishna makes clear that Arjuna’s hesitation, however noble it feels, is rooted in personal attachment — not in dharma.

  2. Are you acting for outcome or for principle? — “You have a right to perform your prescribed duty, but you are not entitled to the fruits of your action.” (BG 2.47). The Gita does not say do not fight to win. It says do not fight because you must win. The moment outcome becomes the reason, you become fragile.

  3. Will you regret the inaction more than the action? — In leadership, the sins of omission are quieter but more corrosive than the sins of commission. Arjuna walking away from Kurukshetra would not have ended the war. It would only have removed Arjuna from his place in history.

The Arjuna Test — Apply This Week

Before your next difficult decision, ask: If I walk away from this, whose duty does it fall to? And are they better placed to carry it? If the answer is no, you already know what to do.

Read More on the Blog →
MSME Policy Watch

Reading India’s MSME Credit Signals: What the ₹92,000 Crore Package Really Means

The ₹92,000 crore MSME support package announced earlier this year has been celebrated as a lifeline. But the real story lies beneath the headline. Credit flow to MSMEs has historically been the single most reliable predictor of SME survival rates — and the 2026 numbers tell a nuanced story that requires careful reading.

Three metrics matter more than the headline figure:

  1. CGTMSE Collateral-Free Threshold — Now extended to ₹5 crore for manufacturing units. This is the single most significant change for micro-manufacturers. If you have not re-applied under the new limits, do so immediately.

  2. TReDS Enrollment Velocity — The Trade Receivables Discounting System is finally gaining traction among CPSEs. Watch the enrollment rate among companies with >₹250 crore turnover — when these companies enrol, their MSME suppliers benefit automatically.

  3. SIDBI Credit Guarantee Expansion Timeline — The proposed expansion to Tier 3 cities has a window of 90 days for implementation. This determines whether the policy reaches actual manufacturing clusters or stays at the bank-branch level.

“Policy without implementation architecture is just ambition. The real question is: which MSMEs will actually access this capital, and how fast?”

— From my blog post, April 2026

What should you do right now? Check your MSME registration status. Speak to your bank about enhanced CGTMSE limits. If you export, review the revised RoDTEP rates — there are meaningful improvements in this round that most exporters have not yet claimed.

Read Full Policy Analysis →
This Edition’s Reads

Books From My Shelf — June 2026

Each edition of The Inner Circle features a rotating selection from my published catalogue and works in progress. These are the three this fortnight.

Browse All Books on Amazon →

Dr. Dibyendu Choudhury Until the next edition — keep reading, keep thinking, and keep building.
Author · MSME Specialist · Hyderabad · dib@dibyenduchoudhury.com
Download This Edition (PDF) Free · No sign-in required
Join The Inner Circle
Get Every Edition Free

MSME policy, Vedic wisdom, AI insights & book updates — fortnightly by Dr. Dibyendu Choudhury. Unsubscribe anytime.

🎁 Free gift: 20 Gita Lessons PDF on confirmation