The Inner Circle
Dear Inner Circle,
The Reserve Bank of India has doubled the collateral-free credit limit for MSMEs from ₹10 lakh to ₹20 lakh. This is the single most impactful credit reform for small businesses in five years — it directly removes the biggest barrier between an MSME owner and working capital.
"Most MSME failures are not failures of the business model. They are failures of access to credit at the right moment."
— Dr. Dibyendu ChoudhuryWhat you should do right now: Walk into your bank with your Udyam registration certificate and ask for a clean credit assessment under the new ₹20L collateral-free norms. The scheme runs through CGTMSE — your bank will know it as "enhanced CGTMSE coverage."
Full MSME Credit Guide →In Chapter 14, Krishna describes three fundamental types of human consciousness — Sattva (clarity and goodness), Rajas (passion and restlessness), and Tamas (inertia and ignorance). Every person, every business, every culture is a mixture of all three.
The insight that has changed how I see my consulting work: most MSME struggles are Rajasic — driven by restless action without strategic clarity. The cure is not more hustle. It is Sattvic discipline — doing less, more deliberately.
Read the Full Essay →
25 leadership secrets drawn from Indian mythology — for founders, managers, and anyone who leads people.
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CEO · CMAC & COWE | Author of 10 Books | MSME Advisor | Vedic Scholar
Until next fortnight — keep thinking, keep building.